Steve Aoki in South Tyrol! 2 years ago we never thought that this could be possible, but now he have made it. But this wouldn't be possible without our partners. They help us to realize each edition of the LOVE ELECTRO! Festival and this is why we want to present them one by one. Proudly we present our new main sponsor. FORST 1857 believes in our project like nobody other does. THANKS FORST 1857 for helping us realize the big SUMMER EDITION 2012 in the Fortress of Franzensfeste with STEVE AOKI.
THE HISTORY OF RED BULL
In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the Mandarin Hotel in Hong Kong.
In 1984, Mateschitz founded Red Bull. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Meanwhile Red Bull is present in 164 countries.
Since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.6 billion in 2011. The responsibility for the success of the world's No. 1 energy drink is shared by the company's 8,294 employees around the world (compared to 7.758 in 2010). The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria.
If you want to know more about the Red Bull products or the global roll-out, please have a look at http://www.redbull.com/
> Blomor is an Italian streetwear brand that is committed to ironic, funky and creative styling, with particular focus on research and amusement (Blomor Lab collection is the perfect exemple of this spirit).
> Mattia Mor, his owner begin off by drawing and manufacturing a small collection of t-shirt with the names of most important international cocktails (Mojito; Negroni; Chupitos) and their ingredients.
> The strength of his brand is also important partnership and strategic licensing agreements (Barbie; Hotwheels, Bacardi, Penthause; Club Haus ’80) where t-shirts graphics are revisited in vintage or ironic key.
A “street” style of clothing designed and made with high fashion standards in mind: it’s what distinguishes the Furious brand and makes it absolutely unique.Furious clothing blends our experiences in the skateboarding world with our love for Italian fashion, with the purpose to mix the originality of true, novel street wear brands with everything that Made in Italy represents: quality, style, elegance and refinement.IT'S ARTO collection revolves around the curious and hilarious adventures of a little dog named ARTO, with colourful and straightforward models.I AM FURIOUS collection is completely permeated by our passion for jeans, and reflects all the denim's multiple lives: selvage, raw, naked, crude, washed, distressed, rigid, soft, clean, dry, dyed, smart, comfy, smooth... The graphic message is expressed by the collaboration with some of the major artists in Italy and Europe.The real Italian know-how and the magic of the fresh water flowing from the Abruzzi mountains do the rest.
Monkee Genes www.monkeegenes.com was born in 2006 out of the frustration and boredom with the denim market. Phil Wildbore has been designing jeans for over 25 years, having established the fashion label Road Jeans in the 1980’s
• The first affordable, organic jeans with the soil association accreditation
• The Soil Association ethos means all of the factory working standards are vetted and areconsidered as important as the environmental factors. This involves each and every stage of the process being taken into consideration from the cotton growth and picking down to the content of the button and label.
• Monkee Genes are also certified by GOTS- ‘Global Organic Textile Standard’
• No pesticides or chemicals are used in the production of Monkee Genes
Snowflys.com ist ein kleines, feines Streetwearlabel aus dem schönen Südtirol. Mittlerweile ist snowflys.com bereits als junge, kreative Klamottenmarke bekannt, das traditionelle Motive mit coolen Style verbindet. Mit der dritten Collection möchte snowflys.com weiter am Erfolg der heimatbezogenen Shirts im neuen Design anknüpfen, da diese einzigartigen Motive besonders gut bei jungen Leuten ankommen.Siamo un piccolo e semplice marchio nel ramo tessile in Alto Adige. Fratanto siamo già conosciuti come marchio creativo e giovane, che combina motivi tradizionali con tessuti moderni. Con la terza collezione proviamo di stabilire il successo delle magliette sudtirolesi, che piaciono specialmente alla gente giovane.Snowflys.com is a small fashionlabel from the beautiful Southtyrol. Meanwhile snowflys.com is already famous as young and creative brand, which combinate traditional designs with cool Style. With the third collection we try to take up the success of the Southtyrolean Shirts, which likes almost young people.